Design Rules That Keep Investors Reading

Stick to two fonts: one for headings, one for body. Keep headings 40–60px, body 22–28px for a 1920x1080 canvas.

Set line height between 1.2 and 1.5 and avoid center alignment on dense text.

Use a primary, a neutral, and a highlight. Reserve gradients for hero slides. Keep backgrounds at 4.5:1 contrast for accessibility.

Use a 12-column grid with 80–120px margins on desktop canvases. Maintain consistent spacing increments (8/12/16/24).

Favor PNG or WebP, export at 2x, and avoid heavy shadows. Crop to consistent aspect ratios so galleries feel intentional.

Limit most sections to one slide; split only when a chart or story genuinely needs space. Brevity signals clarity.